Tag Archives: fashion

F is for Frocks

26 Feb

Sheena Matheiken of the Uniform Project (http://theuniformproject.com)

Let’s face it: the weather is cray cray. It’s been snowing, raining, and sunny all in one week, which means getting dressed in the morning can be a bit challenging. What works best is layering of course, but adding layers doesn’t mean dressing in a collage of dull sweaters, long-sleeve shirts, and hoodies. You can dress-up your layers by mixing and matching short dresses with fun legwear, tanks, cardigans, and accessories in a whole host of colors. And don’t forget, cotton is your best friend during these awkward temporal transitions. This way, when weather swings you a curveball, you can shed a layer or two but still look great while remaining seasonally appropriate!

Here are some of my cross-seasonal favorite frocks:

1. “Fine in Dots and Lines” from Modcloth, $55 USD

2. “Brush Strokes Skater Dress” from ASOS Curve, $57 USD

3. “W’s Ponte Sleeveless Dress” from Uniqlo, $50 USD

4. “Silence and Noise Striped Bustier Dress” from Urban Outfitters, $59 USD

5. “Otta Dress” from Anthropologie, $168 USD

6. “Mariposa Grove” from Shabby Apple, $86

and for an all-weather party look:

Victoria Peplum Dress from Nasty Gal, $58 USD

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- Retail DJ

Galeria Melissa Hits NYC!

23 Feb

Galeria Melissa SOHO ad campaign

Maybe I was sleeping under a rock, but I somehow missed the Melissa, the Brazilian plastic shoe line with which I can safely say I am fully obsessed, has opened an NYC store! I thought I was seeing things when I noticed the ads for a Galeria Melissa Soho store on the subway platform last night, but indeed, it’s true. The store opened February 8th!

While I’m an avid fan of its Sao Paulo store, I’m excited to see there is one just a stone’s throw away from Brooklyn in downtown Manhattan. Soho has always been the center for flagship stores for innovative clothing and accessory lines, but some of them haven’t fared well. Hopefully Melissa can “bring it,” and weather the storm with the brightness of its quirky rubber/plastic/pvc magic. My suggestion for its survival: frequent sales. As most of you may know, the US prices for Melissa shoes are a bit exorbitant, hence my hoarding pieces I buy at the Sao Paulo store (when I am in Brazil, of course) or via Brazilian friends. I pay up to 70% less when I buy them in the B, so it’s worth it. It’s also nice to get pieces “off-season” because they are usually heavily discounted. Doing that here might be a bit challenging, but I’ll see if I can work my magic.

As promised via the Retail DJ facebook page, here is my write-up on the newest collection: Plastic Paradise

This fall/winter collection (remember, southern hemisphere = opposite seasons) features a contrast of dark colors with lots of shimmer. Unlike previous collections, which relied primarily on texture differences to set itself apart from the summer lines, this fall/winter collection brings on the bling. Lots of pieces include a “basic” shoe and its naughty “glitter” doppelganger. This collection also features plenty of daytime pieces, included the adorable boat shoe “Moon” and the sleek cutout “Jean,” on which the company collaborated with designer Jason Wu to create. The line is fun, yet sophisticated, and overall left me with a ton of favorites. Here are my top picks:

01:45 "Star" (in pink)

I love the clean lines and soft colors this season for “Star,” a modified gladiator sandal perfect for spring and summer.

02:40 "Jean + Jason Wu" (in yellow)

I’m equally enamored with this cut-out skimmer by Jason Wu, which I could imagine contrasting very well on medium to dark skin or even with dark hosiery to help transition the shoe for a fall wardrobe.

03:16 "Mulher Maravilha" ("Wonderwoman") (in blue)

I always coveted the red, pointed-toe version of the Wonderwoman Melissa shoe released a few years back! Now they’ve create a version with a more subtle silhouette at the toe box, this time a slightly rounded point, and produced the piece in darker colors appropriate for fall/winter.

03:57 "Virtue" (in leopard)

A loafer in leopard print? LUV. It’s funky yet work-appropriate. It also comes in brightly colored leopard prints as well (i.e. this shimmery turquoise style). And let’s be honest, an eco-friendly style sure beats the traditional horsehair versions!

04:30 "Moon + Jason Wu" (in green)

Another loafer in bright colors, care of Jason Wu, whose collaborations with the line have breathed new life into more traditional pieces. These work for all ages and are super comfy!

06:20 "Virtue Special" (in gold)

When I saw these, I immediately thought, “If Elton John were a shoe designer…” This super star of a slip-on is truly fun and comes in gold, silver, and many other glitter-laden styles.

05:32 “Ultragirl Glitter” (in pink)

Another glitter fave, this version of Ultragirl pushes the limits and is eerily reminiscent of Dorothy’s ruby slippers. There’s no place like Galeria Melissa!

06:25 "Electric" (in gray)

This flocked heel reminds me of a shoe I wore to a high school dance, only now with a little more edge. This punky yet formal heel encourages even the more subdued of us to find our inner vixen. It’s sexy, no-nonsense.

07:15 :"Celestial" (in yellow)

At first glance, I thought of Rumplestiltskin, who would have rocked these bright mustard heeled oxfords without hesitation. They are quirky, but also work appropriate and come in a variety of colors and textures.

7:51 "Incense Glitter" (in gray)

And last, but not lease, the sweet “Incense” heel in glitter mode. This comfortable heel comes with a rounded toe in the front and a surprise in the back with its double bow accents at the heel. This line comes in plain colors as well, but I have to say the glitter version is my favorite.

If you’re in NYC, check out the Galeria Melissa SOHO: 102 Greene Street, NY, NY

- Retail DJ

The Power of Love

31 Jul

Famed Brazilian jelly-shoe line Melissa has a new collection out for (Brazilian) spring/summer 2012! It’s a light, super-feminine line with lots of pastels, dainty details, and even Disney villainesses. It’s quite a contrast to the fall/winter 2011 collection Time Code, which showed its allegiance to the slick, structured stylings of 80s business attire. The Power of Love collection, much like many fashion items for the American fall/winter season, pays homage to the 60s and 70s with shoes fitting for anyone from flower children to disco divas.

Here’s the video “footbook,” along with a few personal favorites + clothes that fit the bill. For those of you in search of looks for next summer (when they will hit American shores) or vacationing in Brazil in the spring/summer, these looks will certainly offer a little inspiration:

Power of Love Footbook:

My favorites + matching looks: 

look #1

+

sparkle & fade micro mini skirt, urban outfitters, $34 USD

 +

john & yoko graphic tee, forever 21, $16 USD

look #2

+

rock star jeggings, old navy, $35 USD

+

go sweet racer tunic, modcloth, $55 USD

 +

year-round cardigan, eddie bauer, $30 USD

look #3


+

diane von furstenberg bellancia silk jumpsuit, sakf fifth avenue, $375 USD

+

cinberblock necklace in silver, kiel mead jewelry, $120 USD

more faves:

(more…)

Trendspotting: Neo-Frump

2 Mar

Frump Diplomacy

Though frills are in style for spring (much to my chagrin), there’s also another trend rearing its head this season. Much to my surprise, frump is in!

Frump chic has managed to revive itself from the ashes following the hipster burnout of tongue-in-chee 80s cheese. Though the librarian look isn’t for everyone, it’s certainly easy to accomplish, fairly inexpensive (vintage, vintage, vintage!), and not costume-y if paired with the proper accessories.

For example, if you wear a longer, loose skirt, be sure to add in high heels; for slightly shorter, knee-length skirts, wear flats or low heels. It’s great for those of us who are penny pinching because with the right adjustments and accessory changes, the look can easily go from day to night with ease, and will be appropriate to all situations, be they dressy or casual.

Midi Leather Skirt by Whistles (ASOS)

 

Royal Introduction Dress (Modcloth)

 

River Liffey Dress (Modcloth)

Anadyomene Cardigan (Anthropologie)

Suede Pump (Urban Outfitters)

 

- Retail DJ

Trendspotting: Clowning Around

23 Feb

Collar'd Up

I am not a big fan of spring fashion. It’s usually the same thing regurgitated up from the bowels of fashion mediocrity year after year after year: florals, dainty cuts, “feminine” silhouettes and details, and ruffles…lots and lots of ruffles.

This year is no different, but I feel as though I have seen an even greater proliferation of ruffles this year, most particularly in collar form. Some renderings of this trend are so over the top the ruffled collars appear to simply be clown collars moonlighting under the guise of daywear. Considering I have boobs, I can’t quite rock all the ruffles, lest I look like a chicken let out of her cage. But for folks who are less well-endowed in the chest area, this look may work. Just be careful. Note that this look will a) make your head look small, b) make your chest look big, c) make your body appear oddly proportioned unless paired with the proper bottoms and accessories, and d) may age you well beyond your years (in fact, whenever I see ruffle shirts, I think about my 2011 Halloween costume: Ms. Slocombe from Are You Being Served?).

Here are a few runway examples:

Christian Siriano (Spring 2011)

 

Valentino (Spring 2011)

Here are examples from Urban Outfitters, Forever 21, and ASOS:

Urban Outfitters

 

Forever 21

 

ASOS (ugh, what IS this!??!)

But a few designers are trying to add a new twist to the excessive collar action. I am still note a huge fan, but the cutouts are a tiny bit better than all the ruffles:

Miu Miu (Spring 2011)

 

ASOS

 

Thoughts?

- Retail DJ

Friday Fashion Fail: Fickle

11 Feb

Come on - you know you owned some JNCOs back in the day!

Sorry for the alliteration there in the title. I try to avoid those unless they are super clever as they usually come off sounding incredibly cheesy. Nevertheless, this one was a bit unavoidable considering how fitting it is. You see, fashion is audaciously fickle, encouraging us to embrace one trend to the next, without making any connection between the two. They often are actually polar opposites. And thus, we are instructed to throw away what we own and go out and buy more, only then to be hit with the same trend of the clothing we JUST threw away about one season (or sooner) less. It’s one of the reasons why I believe it’s better to invest in basics that work well for your body type, then accessorize in a more bold fashion. It doesn’t mean boring – it just means you spend a lot less annually on your wardrobe than the folks who are trend drones.

This month in the newest ridiculous trend being pushed on us: flared leg pants.

Remember when, just a few seasons ago, those were so OMG passe? What Not to Wear was instructing people to burn them, hipsters wouldn’t be caught dead in them, and every celebrity lamented how such jeans made their hips look big? Well now they’re back, as if the public’s hatred of them had never been uttered. It’s all a bit too 1984 with me; you know: a war with Oceania today and a peace treaty the next? Our fashion trends should not be as complicated (and, ironically, simultaneously fickle) as our politics, but it is all a part of the need to consume as consumer culture fuels a nation’s economy.

When I saw this message in my email box from Piperlime, I immediately started laughing:

O rly, Piperlime? I can’t LIVE without these jeans, that a mere 6 months ago I was instructed to relentlessly destroy and never look back? Plz.

I rather like these jeans, and felt betrayed and hurt when the industry dissed them, but luckily, skinny and wide leg trousers work for my body type. But I say don’t be fooled. Wear what makes you feel comfortable and that looks good on your body. Ignore these fools. Afterall, they are far too fickle.

- Retail DJ

Melissa Time Code

10 Feb

"Making" ankle boot from the Melissa Time Code fall/winter collection

The video lookbook for Brazilian shoe company Melissa’s new fall/winter line is out! The look is futuristic, sleek, and sophisticated, as suggested by its name: Time Code. In what seems to be an homage to the powersuit-laden 1980s, the shoes are reminiscent of what we thought the future would look like, with dark hues and slick silhouettes. The collection is a bit like Blade Runner with a little Lady Gaga thrown in for modern measure.

As per usual, all the shoes are made of rubber, plastic, and metal, and retain their patent leather, high-gloss profile. Though as customary of the fall/winter collections (as those are the approaching seasons in Brazil), some of the shoes are made in the “flocada” style or, in other words, given a fuzzy, velvet-like finish.

But don’t take my word for it. Check out the video lookbook for this extensive collection for yourself:

- Retail DJ

Hercules & Love Affair – My House [video]

21 Jan

Hercules and Love Affair

I just posted the single of this Hercules and Love Affair (for streaming) on Tuesday, but I couldn’t help but share the video too. It’s like early 90s cable access show meets a gay club (aka I love it). Be on the lookout for some awesome grinding and a hilarious commercial break.

May you get as much of a kick out of this as I did:

- Retail DJ

Trendspotting: Convertible Clothing

20 Jan

Bloggers, in particular, have done a lot to advance the concept of convertible dressing.

Damn straight, we have! I’ve been into convertible clothing for the longest and have expressed my love for it many a time here at Retail DJ. Someone at the NY Times must be paying attention because it finally came across someone’s desk over there: Convertible Clothing is all the rage. It’s cost-effective (5+outfits in one…great for a period of recession), it’s eco-friendly in the longrun (because you’re not consuming as much or using as much fabric, metals, etc), and it’s just plain fun!

Check out this new piece over at NYT to learn more about convertible threads from the designer angle: “Convertible Clothing Is a New Twist for the Cost-Conscious”

- Retail DJ

Get Ready With Butter – The Photoshoot

6 Nov

Though Brian Thomas likes to go through crates and crates of music before a gig, editing his choices down until minutes before leaving the house, he takes the opposite approach to style. In what he describes as “grayscale with hits of color,” personal style for Butter is a casual endeavor. He gets his inspiration from a variety of sources, one of them being the city itself. Having transitioned from LA to NYC, a great sartorial shift, he found a little more freedom and lot more space for exploration, finally settling on something that felt just right. But in the vein of Brian, who prefers to let his music speak for him, it’s time to let the photos tell his story as we Get Ready With Butter:

BEFORE

What do you typically wear on a night out when you’re DJing?
It’s not that different than what I wear any other night that I go out. It’s usually just something quite simple because I tend to dance and get hot. I move around a lot. The more that I wear, the more that it can interfere. But in general, I don’t wear anything that specific. I tend not to look at my night of DJing as if I am the star of the show because I think it’s more about the music being played than about who I am and people looking at me. I just try to blend in with my own little style as much as I can.

How would your characterize your style?
I would say it’s usually fairly “grayscale” with bright hits of color. The shoes I am wearing today are a perfect example.

Do you intend to rely on the accessories for your hints of color or is it sometimes a more central item?
They’re usually clothing pieces. I don’t wear too many accessories except for my handy dandy watch. [laughs]

Speaking of your watch, where is it from?
I bought it online. It started with a friend of mine, this guy named Bill McMullen, who made a golden MPC ring. An MPC is a piece of audio equipment for sampling. While I was searching online for that, I found other rings that were turntables, and then I found watches that were turntables, so I bought one! They’re really inexpensive. They’re by a company here in New York called Flud. I bought one from them, then I broke it. So I bought another one.

Every now and then, I’ll see someone with one on. For example, I was at a Red Bulls game three weeks ago and I saw this girl that looked nothing like a DJ—if that means anything [laughs] –wearing one. The company is not really doing anything else. They seem to have a pretty limited capacity. Since I love this watch so much, I might just go buy another 4 or 5 just in case they ever break! [laughs] They are not the best design functionally-speaking. I mean, it functions as a watch, but structurally, not so much. For example, on the other one, I broke the face, but on this one, a pin randomly fell out, and I just ended up replacing the parts with the ones from the old one.

Do you wear that when you’re playing?
Yeah.


Does it get in the way at all?
No, not at all. I wear it all the time.

When you’re getting ready to go out, what is your routine like? Any specific order? Special rituals?
Yes. When I’m just getting ready to go out, there’s nothing really special that happens. But when I am getting ready pre-DJ, it’s not really that different in terms of the actions I do before I make it out the door. BUT it’s a lot more influenced by music. So on the music side, the majority of the time, I listen to stuff that I might play. Basically, I’ll have this large crate of stuff that I might play and just listen to that. I hang out and dance while I’m getting ready.

When I am just going out, I am not as specific about what I listen to. I think the mentality behind it is that if I am going out to hear music, I just want to be immersed in the music of whomever I am going to hear play, so I usually don’t listen to anything unless it’s specific to them. For instance, the most recent time that I remember was when I was getting ready to go hear Theo Parrish, this DJ from Detroit. I spent the whole day, not necessarily just the night of, listening to some of his stuff. But it isn’t nearly as focused. The process of getting ready before I go DJ consists of my filtering through songs, so I’ll put something on, then go back to the turntable and put a new record on, finish getting ready, then go back and forth. Sometimes, if I’m at home, I might even get stuck from what I am playing and start DJing. [laughs] It’s this weird mix of getting ready and DJing at the same time.

Does that slow you down a lot when that happens?
Yeah, but usually I spend quite a bit of time before leaving devoted to that process. I guess it’s the excitement? I don’t know. If I plan to leave the house at 11, I might spend from 8 to 11 getting ready.

What about during the day? You are a graphic designer, but I am not sure what your office environment is like. Is there a big difference in your work attire vs. what you go out or DJ in?
There’s not really a difference. I work in a studio, but it’s more chill than any other place I could imagine. I can wear pretty much whatever I want –within reason, of course. Whatever I wear on the street or out at night, I could wear at work. I think because I am just going to work and it’s this routine thing, and I’m just throwing on something in the morning, it takes 20 minutes to get ready, whereas in going somewhere else, there might be a more concentrated process and it might take a little longer.

Do you have any style icons or people you look to for inspiration?
Not really, although I tend to be inspired and intrigued by a lot of Sartorialist and GQ style, I don’t necessarily wear all of that all the time, but the majority of it I like. I think my lifestyle is a lot more casual, so I don’t end up pursuing that kind of route in a fashion sense. I do pull things from there and bring them into my casual style.

Do you think your style has changed in the past few years?
Yeah. When I was younger, I think I was a little more concerned with fashion. Not that I don’t care now, but I think I was a little more focused and had a little more drive in that area. I think that was part of a learning experience as well in finding out what I like and what I don’t like, things like that. And now I’ve just found what I like, and I’m quite comfortable with it. I think now it’s a bit like I’m in cruise control. I know what I like and how I like it, so I just kind of go with that.

Considering you’ve lived in several placed in California and now live in New York, in your opinion, what are some of the big differences, stylistically-speaking, between the two places?
I lived in Los Angeles County for 6 years. Most recently, I lived in Pasadena, the San Fernando Valley, and LA closer to the downtown/Hollywood area. I think Los Angeles is a lot different. I think that goes a bit with what I was saying earlier in that there is a lot more concern placed in what one is wearing there. Not that here [in NYC] there isn’t, but I think people are a little more casual and willing to just take risks. It’s like, “Oh, I wanna wear this with that.” They’re not as concerned with something being one color or another or one brand or another. They’re willing to take these risks and wear really random things or things that other people won’t wear. Of course, it’s a general assumption, but besides the winter, when everyone is wearing black here [laughs], everyone seems to wear different things and do their own thing. Over there, it was more like wearing what everyone else is wearing.

What is your perception of that aesthetic? How would you characterize the LA style? What was everyone wearing the same of?
At the time, I think it was a lot of overdone things. For example, it would involve a lot of overdone graphic things like Ed Hardy or something. And then on the other hand, there were jeans that were ripped and torn—just destroyed to shreds. Once I came to New York, there were elements of those things, but in much more of a controlled, relaxed, casual way. I think in LA, it was a bit more extreme.

What inspired your look today and made you choose the items you did?
I just wanted to find something that summed up what I wear normally. I think I would wear this while DJing or anywhere else. I didn’t want to wear anything that was over-the-top and “special” for DJing because I don’t normally do that. As I said, I usually wear grayscale with hits of color, so I made a point to pick that out, instead of just bringing the yellow shirt, which would have gone outside of what I just described.

 

AFTER

I really like your tattoos. What was the intention behind the design, the location, etc?
It was purposefully done there, but not for a clothing thing. I didn’t even think about the placement of the tattoos in terms of a relationship to clothing pieces. I did think about their location in terms of a job or workplace, but I think now it’s fairly silly—at least in the design industry—to be worried about having visible tattoos. I’ve been in meetings with clients and seen tattoos, even some people with [full] sleeves, and it’s not a big deal.

The meaning behind the tattoos have a bit to do with where they are. I think I put them here because of their proximity to my veins. Normally, my veins stick out a lot, especially here [points to forearm]. As you can tell, I’m just infatuated with music. All the time, I am listening to music. I wanted [the tattoos] to be shown and wanted to be able to see them every day. I didn’t want a cheesy band up here [points to upper arm].

They’re my equivalent to “Mom” and “Dad” tattoos. So I picked songs that are nostalgic to each of my parents. The left side is [some of the notes to] “Dear Mama” by Tupac and the right side is a song called “Be Thankful” by William DeVaughn.

- Retail DJ

Trendspotting: Slick

5 Nov

For winter 2010/2011, leather dresses in a variety of cuts (that work for many body types) are in style. There are the conventional short-sleeve shifts that can even work for day, and more unusual cuts that are strictly for nights out. For those of you who wear animal-friendly items, never fret! There are plenty of faux-leather looks as well. Take a minute to check out what’s available in-stores now!

ASOS BLACK Dress With Leather Insert Peplum, $164 USD

Gestuz Mesh Yoke Leather Shift Dress, ASOS, $276 USD

Python Leather Mini Dress, Camila and Marc, $1000 USD

Strapless Panel Dress, Halston Heritage, $368 USD

Faux Leather & Jersey Tunic Dress, Aqua, $147 USD

- Retail DJ

Kim Ann Foxman – Creature (+ Live Set from Sao Paulo!)

4 Nov

Kim Ann Foxman (photo credit: deepbeep

I just got home from seeing Leo Justi, EZRAKH, Krunk Pony, and Cool Hand Luke DJ at Zamaan Bar in Brooklyn thinking that my night could not get any better (seriously, they tore it up), when I saw this on Facebook (via Alexander Technique):

so . . .

a) I love most videos in b&w

b) I love any showcasing of vogue and derivative forms of dance

and c) beyond being really interesting visually, this track is hot. I can already imagine Azari & III making a sick remix of it (if you’re reading this, remix noooow).

But being totally serious, Kim Ann Foxman has been DJing for some time (and is really good live, I should add) but may be most well-known from her work with Hercules and Love Affair (you can catch her here playing the glasses in the video, though she technically did some vocal work on the track as well (along with track lead Nomi Ruiz, who went on to form Jessica 6)).

For Kim Ann Foxman’s DJing, check out this set she did in 2009 at Vegas Club in Sao Paulo for the Ludo party:

Kim Ann Foxman – Ludo @ Vegas Club, SP (5.10.09)

(click to play; right click + save as to download)

- Retail DJ

What Is the Future of Music and Fashion?

1 Nov

What's It Gonna Be Then, Eh?

After last week’s slight scare from Gizmodo that Technics 1200 turntables were going to be discontinued and New York Magazine’s announcement that the hipster was indeed dead, it made me wonder about the future of music and fashion. Of course, the turntable announcement (which was later updated to show that it was only ONE model that would be discontinued, not the whole product line) frightened me more than that of the death of hipsterdom, but both made me think seriously about whether or not everything music and fashion would be reduced to something less tangible, less real. The real kicker came when I stumbled upon an article about the death of the web. The post focused on the increased growth in the app market and how its presence and obvious dwarfing of sites and internet-based programs that require some semblance of engagement (i.e. iTunes) may be a sign that the web is in its final days. There are always generational shifts and technology fears, but with our world changing so quickly, much more rapidly than ever before, could these pieces actually mean something?

(more…)

Nacho Lovers for Pangea

12 Oct

One of my favorite DJ duos Nacho Lovers just put up their newest mix. Right on the heels of their stop in NYC, they have put together this fantastic set as a soundtrack for a clothing line (right up our ally here at Retail DJ). Check out their description:

Handsome Clothing is a Toronto based clothing company who has just released their new Pangea line.

This is a conceptual mix we put together to soundtrack the story of the new line (you can read it looking through the new line’s lookbook or in their online shop).

The mix will also accompany any piece bought from the new collection (both in physical stores and online) on a CD.

It differs greatly from their previous work in that it incorporates far more than their usual disco and house  fare. This is a truly unique set that folds in rock, experimental, house, disco, funk, and afrobeat. It’s good to give a listen to as you’re getting ready, but also if you just want some fun background music as you do, well, anything!

Enjoy:

Nacho Lovers – The Pangea Mix

(click to play; click the small arrow on the right to download)

tracklist (and more on Handsome Clothing) after the jump

(more…)

What’s Good? Elin Nyström, Founder of Stylein

29 Sep
Elin Nystrom, Founder of Stylein

Elin Nyström, Founder of Stylein

“The simple things are the hardest to do,” remarked Stylein founder Elin Nyström, while sitting gracefully on the concrete platform outside of the Rendez-Vous New York contemporary fashion fair in one of her own designs. It was Wednesday, September 22nd, the last day of the fair, which united dozens of designers, press, and hundreds of buyers from around the world. While the rest of the designers were breaking down their racks and packing up for the night, Elin decided to take a cigarette break with Retail DJ.

With her small cup of celebratory champagne in hand from having made several essential sales, Elin shared her inspiration for the Stylein Spring/Summer 2011 collection, her take on modern yet simple style, and the history behind her line. Clean lines and smooth fabrics are key for Stylein, but Elin warns that “simple” shouldn’t be interpreted incorrectly. Simplicity, she notes, is something people need to respect more in fashion, particular in that it provides the wearer with “variety and space to add the styling herself,” something that’s missing in so many lines as of late with such inflexible, era-specific trends.

The growth of the line in less than a decade is a testament to the strength of Elin’s vision and Stylein’s versatility over time. Though Elin sells at several boutiques in the US (in NYC, for example, her pieces can be found at Eva NYC, Sweet Orchid, and soon, Oak, among others), Stylein is already a household name in Sweden, particularly Gothenburg, her birthplace and home to the official Stylein concept store. Beyond Sweden and the US, Stylein can be found throughout Europe, North America, and Asia, with continued expansion in the works. Yet despite all this success, Elin remains grounded and a true example for people trying to make a living out of their creative passions. Much like the mantra she reminds her interns to follow, Elin sees the opportunity before she sees the obstacles, and fashion world is much luckier for it.

So press play and take a moment and find out What’s Good? with Elin Nyström, Founder of Stylein:

What’s Good Retail DJ Interview of Elin Nyström, Founder of Stylein by RetailDJ

(click to play; click the small arrow on the right to download)

*music: La Fleur – Plant House Mix

“A big part of styling is what music you present it with. . . Music, art, and fashion are all similar ways of expressing energy. Music is one of the most important elements in life. To present a new collection, we always do it through the catwalk, and a very important angle is how you present it through the music.”

“We tend to have this one side that is very feminine and very sensual . . . and then there is a side that’s…a lot more urban…almost punk rock-ish. They create a beautiful contrast. There could be a harmonized meeting between those two sides.”

“In the beginning, it was very playful; very creative in the way that I was not really thinking about a market at all. . .more inspiration clothes. But nowadays, it’s a line that’s working in the stores.”

“I work a lot with energy and life in general. The energy of Spring/Summer is smooth harmony, and luxury.”

“I never want to present anything that I don’t believe in 100% . . . I only do designs that I would wear myself.”

“I think there is a need to have things that are consistent, not the mass-production, easy buy, fast buy, something you buy and throw it out a couple of weeks later. Some of the us in the business are really seeing the potential of doing clothes that are going to be fashionable and beautiful in 7 years  . . designs that are kind of classic.”

“Before, I wasn’t really comfortable being the image [of Stylein]. I wanted to be in the background. But I realized that in order to do this, there definitely has to be storytelling, and I’m comfortable with that now.”

(more…)

Trendspotting: Monks and Spats

24 Sep

Fold me over and color me camel and cognac- not necessarily my personal directives, but it certainly seems to be the route fall fashion has gone with a slew of spat boots at every turn. 

With thick folds of worn leather, these layered boots are perfect for those of who want to stay warm in the coming months and who feel the need to add a little bulk to their lower limbs. Spats, of course, are not for everyone and I have a feeling a few people might take the trend a bit too far, wearing them with EVERYTHING, including even bulkier legwear, when they are meant to be the accent pieces themselves (i.e. over thinner leggings or stockings). Nevertheless, boots are always a welcome addition to the set of fall trends, as long as they’re not peep-toe (fashion doesn’t have to make sense, but that is just stupid and a waste of money).

In other trends, I’ve noticed that quite a few new haircuts coming up, particularly the bowlcut, in its various forms. A nice replacement for the one-side shorn, asymetrical bob that everyone and their mother is rocking these days, the bowlcut offers a little bit more hair to play with and fits right into the 60s and 70s looks that we’ll see in the spring (Designers, can you push anything else so hard down our throats? We get it. The 60s and 70s are back, the 80s are out). I’ve seen basic bowlcuts, bowlcut bobs, and even a complete monk cut, with the sides and back completely shaven and only a mini-bowlcut on top. It won’t work for everyone, of course, but it’s nice to see a little variation to the punk-do that’s gotten a bit played out.

So for fall and winter, there will be a little more coverage below and, for some, more coverage above as well (afterall, bowlcuts serve as lovely means of protecting the ears, if on the longer side). Either way, with warmth as an overall goal, each option is a win.

- Retail DJ

Fashion’s Night Out – RDJ Style

13 Sep

Though I had mentioned previously that I would not be covering fashion week extensively (and am sticking to that), I wanted to give you all a little taste of the experiences Shiv and I had on our separate Fashion’s Nights Out. I hit up SoHo, she was on 5th Ave, and our experiences were a tad bit different, but worth noting.

Shiv:

Click click flash—it was a night of glitz and glamour as NYC celebrated Fashion’s Night Out on Friday September 10.  The streets were filled with a slew of people anxiously shop-hopping to their favorite designers for a glass of champagne and a macaroon or two. A crowd stood outside Michael Kors waiting to capture a photograph of Michael as he made his way out of the store. Louis Vuitton displayed a classic performance visible through the glass windows of the store as young men danced on the staircases holding a Louis Vuitton bag in their hands.  Bergdorf Goodman’s window displays were a sight to be seen as a man stood on a ladder and poured hot pink wax onto a mannequin in one window and a hairstylist stood cutting a model’s purple hair in the next window.  A stop to Henri Bendel included anything from an open bar, a 10 min reading with Susan Miller, to feeding live goats! To top it all off, parked on the side of the street stood a truck full of eight male models replicating the packaging of various versions of the Ken doll.  After a trip to the Chanel nail bar, the night ended at DKNY in front of their digital photo booth to capture one memorable night.

Retail DJ:

Let me just say this reminded me a bit of Halloween. There were lots of people dressed up, women in revealing clothing and heels, teenagers running around like maniacs. Sephora and Forever 21 on Broadway were hosts to stampedes waiting to happen, the potential energy of serious injury just pulsing throughout both stores. I spotted (though didn’t actually hear, oddly) lots of DJs playing behind glass fronts and models having their pictures taken outside of Hollister (which still seems like an odd choice for a SoHo store, though I suppose it now accurately represents the demographic of the neighborhood and what NYC has become). As I am a rebel of sorts, I hit up the stores that were not having sales and walked away with a dress from AllSaints that I had previously featured here on Retail DJ. What can I say? Sometimes life imitates art :- )

Overall, the event struck me as yet another consumer-driven, social climbing, pretentious affair, BUT I understand that my experience may have been a bit different because of all the mobs. SoHo, afterall, is one of the first places one thinks of when NYC fashion is considered, so it makes sense that it would be an overwhelming area. Considering, however, that I was on my way to a party in Chinatown after having been at work in Union Square and later work in Washington Square, going uptown made absolutely no sense. It was a practical choice that led me to come away with a completely impractical purchase (at least, for my wallet), but I was happy nonetheless.

- Retail DJ + Shiv

Get Dressed to This: All A-Flutter

10 Sep

photo credit: Marielle (marielliot)

This morning, when I woke up from my hour of sleep (yes, one hour), I was delighted to know that even while under a down comforter, I remained slightly cold, the temperature outside barely reaching the mid-60s. As the weather cools and the leaves turn, thus so does my soul. It’s no surprise to the people who read Retail DJ that I am a big fan of this season, the justification possibily being my actual date of birth, but for those of you didn’t know this, you’ve come at a great time. As I mentioned last night, as an homage to the coming of fall, I’m posting a new Get Dressed to This outfit + mix piece every night for a week. 

For this edition Get Dressed to This, I’ve decided to show my true crush on fall with some highly feminine pieces, though of course “edged” up by way of accessories and creative tailoring. Though this outfit is clearly for dancing, it’s also nice for a dinner date, small get together, or a people-watching centric walk with friends (for which fall is perfect!). This outfit is set to the music from the most recent Fool’s Gold podcast (“Foolcast”) by way of Style of Eye. It perfectly matches the outfit, volleying between soft and hard, disco and dubstep, catchy lyrics and heavy bass. So start your night with a nice beat and some sartorial inspiration/ Press play and Get Dressed to This

The Music:

 Style of Eye – Foolcast 016

(click to play; right click + save as to download) 

tracklist (below) after the jump 

 

The Outfit: 

1. Lorinna Dress, AllSaints, $180 USD 

flattering and "girly," yet with an edge

 

2. All Pain, No Gain Boots, Irregular Choice, $199 USD 

pewter patches

check out the peek-a-boo colored strip

 

 3. Super Suspender Tight, House of Holland (via Urban Outfitters), $28 USD 

the garter look, without the fuss

 

4. Extra Large Bright Red Beaded Vintage Earrings, Vintage Repeats (via Etsy), $13 USD 

bright, indeed

5. The Clingy Wallet (in teal), 49 Square Miles, $250 USD 

small, but can hold your phone + keys

  (more…)

Have Your Very Own Piece of Fashion Week

10 Sep

Fashion’s Night Out starts tonight (Friday) in NYC and is the major promotional event for Fashion Week, particularly in that it includes stores to which everyday people have physical and financial access.

For a full schedule, map, and even iPhone app for the night’s events (including store sales, parties, and more), visit the official website: http://fashionsnightout.com/

Also, for those of you interested in all things sustainable, check out this Fashion Week alternative event sponsored by Jezebel:

Jezebel Swap Meet @ The Gawker Media Roof Deck from 7 – 10 pm

click here for more details and here to RSVP

- Retail DJ

Fall Trend Report

4 Sep

Fall is right around the corner, and thankfully the weather is finally in compliance. With 77 F as the high today and the stack of thick magazines to my left, it’s beginning to feel a lot like autumn, one of the biggest seasons in fashion. I got excited when I returned from Brazil to see that almost every mag out right now was double or triple its normal size, each one filled with superfluous yet beautiful ads and articles with back to school wares and advice in this seasonal shift. Considering that Retail DJ is virtual and not print, it’s a little harder to put out something with the same volume, but even in our condensed form, Retail DJ will get into the fold.

Here’s our take on fall, c/o Shiv, our newest member of the team. Enjoy!

- Retail DJ + Shiv

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